Scholarly Recognition and Partial List of Publications


Nelson’s ongoing program of research and commentary continues to bring recognition. He is regularly referenced in the leading public relations textbooks, recent journal articles, and elsewhere for his work. For example, R. A. Nelson was named as one of the top 50 most cited public relations researchers in a study titled the “Influential Authors and Works of the Public Relations Scholarly Literature” by Yorgo Pasadeos, R. Bruce Renfro, and Mary Lynn Hanily, published in the Journal of Public Relations Research, 11(1), 1999, 29-59. In addition, according to a bibliometric analysis by Clement Y. K. So, Department of Journalism and Communication, The Chinese University of Hong Kong, reported in a letter dated 14 January 1991, R. A. Nelson is “one of the 216 most cited authors in communication” who with “the other most-cited authors, as the core scholars in the field of communication, have contributed to as well as shaped its development in the past 10 to 20 years.”


        Ph.D. Dissertation


    “Florida and the American Motion Picture Industry, 1898-1980. Dissertation published as two-volume book, 798 pages. See Dissertation Abstracts International-A 41,3 (September 1980), 840-A, publication number AAT 8020342,


        M.A. Thesis


    “A History of Latter-day Saint Screen Portrayals in the Anti-Mormon Film Era, 1905-1936.” See Master’s Abstracts 12,4 (December 1974), 435-436.  Available online at




         6. R. A. Nelson, Propaganda: A Reference Guide. Westport, CT and London: Greenwood Press, 300 pages, in final preparation.


         5. R. A. Nelson, A Chronology and Glossary of Propaganda in the United States. Westport, CT and London: Greenwood Press, 1996, 360 pages; ISBN 0313292612; an online copy of the book is available from Questia at: Information directly from the publisher is at: “An obvious labor of love, this unique compilation weaves together many seemingly disparate threads of propaganda....No other title on this topic combines a chronology and dictionary...the compilation will be valuable for students and researchers for years to come...recommended for college libraries that support history, political science, or mass communication.”—Choice. “A brief outline of some of the main events in the development of propaganda is provided in the introduction. The chronology starts with Christopher Columbus’s arrival in the New World in 1942, and stretches to the end of 1995....The majority of the book is the glossary, which provides useful definitions of both well-known and obscure terms...There is sufficient cross-referencing in this section, with relevant terms in all capital letters for easy identification. At the end of the volume, one finds a 28-page selective bibliography of useful references and a name/subject index....The title...will be of interest to those in the areas of history, political science, sociology, ethics, journalism, and communications, and it is a valuable complement to standard reference dictionaries. The work is recommended for the reference collections of all public and academic libraries.”—American Reference Books Annual 97.


         3-4. R. L. Heath and R. A. Nelson, Issues Management: Corporate Public Policymaking in an Information Society. Newbury Park, CA: Sage Publications, 1989, 288 pages; paperback second printing; ISBN 0803936095. Original hardcover version published in Beverly Hills, London & New Delhi: Sage Publications, 1986; ISBN 0803925352. Introduction by Raymond P. Ewing, co-founder and past president of the Issues Management Association. Reviewed in Journal of Marketing, Journal of Macromarketing, Public Relations Journal, Public Relations Review, Communication Booknotes, Choice, Corporate Television, Journalism Quarterly and other publications.


         2. R. A. Nelson, Lights! Camera! Florida! Ninety Years of Moviemaking and Television Production in the Sunshine State. Tampa: Florida Endowment for the Humanities (FEH, now the Florida Humanities Council), 1987; 112 pages. Foreword by Samuel A. Gill, Archivist, Academy of Motion Picture Arts and Sciences.  Reviewed in Film History: An International Journal and Griffithiana (Italy). Lights! Camera! Florida! also served as the basis for a traveling multi-media exhibit by FEH consisting of 12 two-sided 4’x6’ panels showcasing posters, scenes and texts of Florida productions, supplemented with film and video displays of actual movies and TV shows shot in the state. This 600-1,000 square foot display went on a three-year tour (1988-1990), extended through 1991. In addition, my work was a major source of historical information on Florida moviemaking for the Women of the Motion Picture Industry (WOMPI), South Florida chapter. I received screen credit and a thank you letter for assistance in preparing their 30-minute MTV-format video Filmed in F. L. A. which premièred in November 1990.


        1. R. A. Nelson, Florida and the American Motion Picture Industry, 1898-1980. Two volumes. New York & London: Garland Publishing, Inc., 1983; 800 pages; ISBN 0824051084. In “Dissertations on Film” series edited by Garth Jowett. Introduction by Raymond Fielding. Reviewed in Film Quarterly, Journal of Popular Film and Television, Communication Booknotes, Florida Historical Quarterly and other publications. The R. E. Norman Mss. collection guide in the Manuscripts Department in the Lilly Library at Indiana University highlights the book for its extended discussion of ethnic motion pictures featuring African-Americans produced by the Florida-based Norman Film Manufacturing Company; see Research from the book was also utilized by staff from the Museum of Science and History of Jacksonville in designing the motion picture portion of a “History of Jacksonville and Northeast Florida” exhibit proposal to the National Endowment for the Humanities, 1995; and the “Richard E. Norman (1891-1960) Pioneer Florida Silent Filmmaker” exhibit held at the Alexander Brest Museum, Jacksonville University, 1998, supported by grants from the Florida Humanities Council and National Endowment for the Humanities.


        Research Chapters, Essays and Articles in Books, Handbooks and Encyclopedias

(* = Refereed; + = Invited)


        +35. Ali M. Kanso, Steven R. Levitt and R. A. Nelson, “Public Relations and Reputation Management in a Crisis Situation: How Denny’s Restaurants Reinvigorated the Firm’s Corporate Identity,” chapter in W. Timothy Coombs and Sherry J. Holladay, editors, The Handbook of Crisis Communication. Malden, MA: Wiley-Blackwell, 2010, in press.


        +34. R. A. Nelson and Foad Izadi, “Ethics and Social Issues in Public Diplomacy: Concepts, Controversies, Challenges and Opportunities,” chapter in Nancy Snow and Philip M. Taylor, editors, The Routledge Handbook of Public Diplomacy. New York and London: Routledge, 2009, 334-351; ISBN: 978-0415953016 (hardback), ISBN: 978-0415953023 (pbk). Note: “The Public Diplomacy Handbook provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to ‘win the hearts and minds’ of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries.” Lance Bennett writes: “..a distinguished group of scholars has produced the most definitive sourcebook on one of the most important subjects of our time.”


         +33. R. A. Nelson, “Marketing: Communication Tools” (6: 2780-2787), entry in Wolfgang Donsbach, editor, of the 12-volume The International Encyclopedia of Communication. Malden, MA: Blackwell Publishing Ltd., 2008; ISBN: 9781405131995. Note: Published in collaboration with the International Communication Association (ICA); and “With its impressive list of contributors and comprehensive list of entries, The International Encyclopedia of Communication is an essential reference book for communication scholars.”—Michael X. Delli Carpini, Dean, The Annenberg School for Communication, University of Pennsylvania; “The most comprehensive reference source in communication for years to come.”—Eddie C. Y. Kuo, Nanyang Technological University


+32. R. A. Nelson and Ali M. Kanso, “Employing Effective Leadership in a Crisis: A Case Study of Malden Mills, Corporate Reputation, and the Limits of Socially Responsible Public Relations,” Chapter 8 in T. C. Melewar, editor, Facets of Corporate Identity, Communication and Reputation. Oxford, England: Routledge Books (Taylor & Francis Group), 2008, 141-160; ISBN: 9780415405270 (hardcover); 9780415405287 (paperback);


+26-31. R. A. Nelson, “Arms Trade” (1: 109-112), “Bilderberg Group” (1: 168), “Council on Foreign Relations” (1: 528), “Ethics of Persuasion” (2: 810-813), “Henry George” (2: 992-993), “Tax Havens” (5: 2054-2057), and “Trilateral Commission” (5: 2108-2109), entries in Robert W. Kolb, editor, Encyclopedia of Business Ethics and Society. Five volumes. Thousand Oaks, CA: Sage, 2008; ISBN: 9781412916523;


        +25. Ali Kanso and R. A. Nelson, “Corporate Reputation Under Attack: A Case Study of Nike’s Public Relations Campaign to Blunt Negative Perceptions of its Labor Practices,” in Michael Parkinson and Daradirek “Gee” Ekachai, editors, International and Intercultural Public Relations: A Campaign Case Approach. Boston: Allyn & Bacon, 2006, in press. See:,1144,0205375200-TOC,00.html.


        *23, +24. R. A. Nelson, “The Bulgari Connection: A Novel Form of Product Placement” and “A Product Placement Resource Guide: Recommended Publications and Web Sites,” in Mary-Lou Galician, editor, Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics. Binghamton, NY: Haworth Press, 2004, 203-212 & 259-267; ISBN 0-7890-2534-5 (hardcover) and 0-7890-2535-3 (softcover); see NOTE: This is a book published simultaneously as the Journal of Promotion Management, Volume 10, Nos. 1/2. Independently translated and republished in Russian: Ричард Алан Нельсон, “Колье от Bulgari: инновационные формы реализации Product Placement”; and “Указатель справочной литературы по теме «product placement»: рекомендуемые публикации и Интернет-сайты.” In Мэри-Лу Галисиан, СОДЕРЖАНИЕ: Product placement в средствах массовой информации: нездоровые маркетинговые союзы или действительность в сюжетном воплощении; нарушение рекламной этики или удобный инструмент коммуникации? Moskva: ETC Publishing, 2004, ISBN 5-94983-025-3, see “The concept and the applications are presented in a way that CAPTURES THE ATTENTION AND INTEREST OF MARKETING STUDENTS AND TEACHERS, RESEARCHERS LOOKING FOR REFERENCES, AND MOST OF ALL, PRACTITIONERS. Interviews with prominent opinion-makers, comments on product placement in the twenty-first century, and the inclusion of a product placement resource guide make this book relatively unique on the market.”—Jan Napoleon Saykiewicz, PhD, Professor of Marketing & International Marketing, Duquesne University. “A FASCINATING HANDBOOK FOR PRACTITIONERS AND STUDENTS. . . . COMPREHENSIVE. . . . The content and presentation are superb. . . . Loaded with rich case examples featuring major brands. . . . Each case is easy to read, filled with content, and placed within the context of success or failure. The rationale for the pro and/or con assessments include specific measurable quantitative, as well as professional qualitative assessments. AN EXTREMELY VALUABLE CONTRIBUTION TO THE LITERATURE.”—Dr. Ronald A. Nykiel, Conrad N. Hilton Distinguished Chair, University of Houston; Author of Marketing Your Business: A Guide to Developing a Strategic Marketing Plan.


      *22. R. A. Nelson, “The Intersection of Research and the Profession in Public Relations: Getting Published and Getting Ahead,” chapter 50 in Lynne M. Sallot and Barbara J. DeSanto, editors, Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator, 3rd edition. New York: Educators Academy, Public Relations Society of America, 2003, 465-477.


      +21. R. A. Nelson, “Dispelling U.S. Propaganda Images of the Middle East and North Africa,” in Kamal G. Darouni, editor, Advertising and Marketing Communications in the Middle East, 2nd edition. Zouk Mosbeh, Lebanon: Notre Dame University – Louaize, 2002, 286, 301-313; ISBN 9953-418-26-8; and According to John Holmes, International Advertising Association Director, the book is “…nicely organized and well written.”


      +20. R. A. Nelson, “Propaganda,” in M. Thomas Inge and Dennis Hall, editors, The Greenwood Guide to American Popular Culture, 4 volumes. Westport, CT: Greenwood Press, 2002, 1327-1433; ISBN 0-313-30878-0;


      +19. Janet A. Bridges and R. A. Nelson, “Issues Management: A Relational Approach,” chapter 5 in John Ledingham and Stephen D. Bruning, editors, Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations. Mahwah, NJ: Erlbaum Publishers, 2000, 95-116; Available online at Questia: About the book: “The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors’ interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.”


        *18. T. W. Hoffer and R. A. Nelson, “Docudrama on American Television,” chapter 5 in Alan Rosenthal, editor, Why Docudrama? Fact-Fiction on Film and TV. Carbondale: Southern Illinois University Press, 1999, 64-77; based on 1978 article in Journal of the University Film Association. ISBN 0-8093-2187-4 (paper); ISBN 0-8093-2186-6 (cloth); Available online at Questia: “Defining and examining the rationale of docudrama, the nine essayists in the first part discuss the history and development of docudrama on TV and in film; they also consider the place of truth in docudrama, the main critiques of the form, and the audience’s susceptibilities and expectations.”


        +17. R. A. Nelson, “Using Information Technologies to Communicate Internationally: Governments, Strategic Public Diplomacy and the Internet,” in Abbass F. Alkhafaji and Zakaria El-Sadek, editors, International Business Strategies: Economic Development Issues. Apollo, PA: Closson Press and the International Academy of Business Disciplines, 1997, 87-95. See


        +16. Ali Kanso, Abdul Karim Sinno, and R. A. Nelson, “Lebanon, Tourism Development, and the Internet: A Plan of Action for Rebuilding from War,” in Abbass F. Alkhafaji and Zakaria El-Sadek, editors, International Business Strategies: Economic Development Issues. Apollo, PA: Closson Press and the International Academy of Business Disciplines, 1997, 96-106. See


        *15. R. A. Nelson, “Activist Groups and New Technologies: Influencing the Public Affairs Agenda,” in Lloyd B. Dennis, editor, Practical Public Affairs in an Era of Change: A Communications Guide for Business, Government, and College. New York: Public Relations Society of America/Public Affairs and Government Section, co-published with University Press of America, 1995, 413-422. John Naisbitt, author of Megatrends, states: “This truly distinguished group of authors has produced a practical, readable and systematic guide to the way things are actually working in today’s public affairs and public policy.” David R. Drobis of Ketchum Public Relations Worldwide Public Relations Review adds Among its 40 contributors are some of the most respected public affairs practitioners in the U.S. They have done their work exhaustively and well… Practical Public Affairs is a ‘must have’ for counselors and clients alike. It’s the touchstone for your next public affairs program.” ISBN 0-761-80086-7 (pb); 0-761-80085-9 (hb); ordering at PRSA Item # 6F-65A001. Online information: - books or^DB/CATALOG.db&eqSKUdata=0761800859


        *14. R. A. Nelson, “Propaganda for God: Pastor Charles Taze Russell and the Multi-Media Photo-Drama of Creation (1914),” in Roland Cosandey, André Gaudreault, and Tom Gunning, editors, Une Invention du diable? Cinéma des premiers temps et religion - An Invention of the Devil? Religion and Early Cinema, Sainte-Foy, Québec, Canada: Les Presses de l’Université Laval & Lausanne, Suisse: Éditions Payot Lausanne, 1992, 230-255; ISBN 2-7637-7300-1. In the “Sciences humaines collection.” Online information:


        +13. R. A. Nelson, “Propaganda,” in M. Thomas Inge, editor, Handbook of American Popular Culture, Second Edition, Revised and Enlarged. New York, Westport, CT & London: Greenwood Press, 1989, 1011-1126. Online at Questia: “The first volume was hailed as a ‘cornerstone volume in facilitating research.’ This revision, appearing all at one time, deserves that designation even more. . . . essential for large public and academic libraries.”--Reference Books Bulletin. “Richard Nelson’s article on propaganda, the longest in the first edition, is now greatly expanded and provides one of the most detailed treatments of the subject anywhere.”--Library Journal. “This essential tool for the study of American popular culture serves as introductory textbook; bibliographic guide; bibliography; and, through its index, an informal survey of that discipline’s concerns.”--Wilson Library Bulletin.


        +12. R. A. Nelson, “Charles Pathé,” 750-word article in Erik Barnouw, editor, The International Encyclopedia of Communications. Volume 3. New York: Oxford University Press, 1989, 247-248.


        +10 & +11. R. A. Nelson, “Film Production,” 1,500 word essay in Charles Reagan Wilson and William Ferris, co-editors, Encyclopedia of Southern Culture. Chapel Hill & London: University of North Carolina Press in cooperation with the Center for the Study of Southern Culture, 1989, 927-929. Republished in four volume paperback version, New York: Anchor Books, 1991.


        +9. R. A. Nelson, “Public Policy Implications of the New Communication Technologies,” in Robert L. Heath, editor, Strategic Issues Management: How Organizations Influence and Respond to Public Interests and Policies. San Francisco & London: Jossey-Bass Publishers, 1988, 366-385.


         +5 & +6; +7 & +8. R. A. Nelson, Research Associate and author, “Florida,” 2,500 word essay and “Vim Comedy Company,” 150-word entry in Anthony Slide, editor, The American Film Industry: A Historical Dictionary. Westport, CT: Greenwood Press, 1986, 130-135 and 370-371. Republished in paperback edition, New York: Limelight Editions, 1990. Named an American Library Association Outstanding Reference Book, 1986.­ “This authoritative ‘What’s What’ of the film companies, processes, and organizations that have enabled stars and directors to populate the ‘Who’s Who’ books, belongs beside them in reference collections.”--Wilson Library Bulletin.


         +4. T. W. Hoffer, R. Musburger, and R. A. Nelson, “Docudrama,” in Brian G. Rose, editor, TV Genres: A Handbook and Reference Guide. Westport, CT & London: Greenwood Press, 1985, 181-211.


        +2 & +3. R. A. Nelson, “Propaganda,” in M. Thomas Inge, editor, Concise Histories of American Popular Culture. Westport, CT: Greenwood Press, 1982, 280-288. Selected as one of 29 out of 50 original essays in the English-language edition for translation into Chinese in Mei Guo Tong Su Wen Hua Jian Shi. Guilin (Gaunxi Province), People’s Republic of China: Li Jiang Publishing House, 1988, 222-232.


         +1. R. A. Nelson, “Propaganda,” in M. Thomas Inge, editor, Handbook of American Popular Culture. Volume 3. Westport, CT: Greenwood Press, 1981, 321-383.


        Articles in Scholarly/Professional Journals, Annuals and Proceedings

        (* = Refereed; + = Invited; = Recognized by Cabell’s Directory)


         +71. Rick Ebel and R. A. Nelson, “The Time Is Right for Promotional Products,” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2009, July),


        +70. Rick Ebel, Saritha Kuruvilla and R. A. Nelson, “Reality Check: Do 2008 Sales Indicate the New Normal?” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2009, June),


        +69. R. A. Nelson and Rick Ebel, “Inside the Marketer’s Mind: Where Promotional Products Fit in a New Product Launch,” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2009, May), 58-65.


        +68. R. A. Nelson and Rick Ebel, “Know Everything About Business-Gift Practices? See What Buyers Say,” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2008, August), 68-76.


        +67. R. A. Nelson, Rick Ebel, and Michaela Mora, “2007 Promotional Products Sales Make Waves at $19 Billion,” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2008, July), 64-86. Cover article.


         +66. R. A. Nelson and Rick Ebel, “The Best Customer Industries: Exposed! The Top Promotional Products Go Under the Microscope for a Scientific Assessment of How They’re Making You Money,” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2008, February), 78-90. Cover article. “PPAI—the promotional products industry’s only international not-for-profit trade association—offers education, tradeshows, business products and services, mentoring, technology and legislative support to its more than 7,500 global members. Promotional products are an $18.8 billion industry and include wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. PPAI created and maintains the UPIC (Universal Promotional Identification Code), the industry’s only free identification system and universal company database.”


         *65. R. A. Nelson, Ali M. Kanso and Steven R. Levitt, “Integrating Public Service and Marketing Differentiation: An Analysis of the American Express Corporation’s ‘Charge Against Hunger’ Promotion Program,” Service Business. An International Journal 1,4 (2007, December), 275-293. An online version is also available at The mission of Service Business. An International Journal (SB) is to be an outlet for the most advanced research in business related to the service sector. Authors report on developing, implementing, and evaluating business decisions and strategies, exploring not only the latest research and methodologies in the field, but also examining theoretical and managerial implications and future research opportunities in the service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical articles, practice-oriented reports, teaching-oriented papers, special issues and case studies. Every article published in SB is subject to a double blind review process to ensure its relevance and quality. SB is published in Germany by Springer, a leading international producer of quality academic publications.


        *64. Ali M. Kanso and R. A. Nelson, “Multinational Corporations and the Challenge of Global Advertising: What do U.S. Headquarters Consider Important in Making Media-selection Decisions?” International Marketing Review 24,5 (2007), 563-590. This is a special issue on “Global Advertising: Insights from Multiple Markets” guest edited by Drs. Shintaro Okazaki and Barbara Mueller. International Marketing Review (IMR) is the “International Marketing” Review and not an International “Marketing Review.” This means it seeks to publish interesting, well-written and academically robust papers which communicate clearly on international marketing issues. By drawing on important research and case study material from contributors all over the world, the journal offers genuinely international perspectives on the key issues and concerns preoccupying marketers. All the papers published in the journal aim to communicate theoretical information clearly so it can be applied to practical situations. To this end, IMR jealously guards the rigorous review procedures which have put IMR into the vanguard of fully refereed journals. International Marketing Review is published by the Emerald Group in the UK, It is indexed and abstracted in leading resources, including Social Sciences Citation Index (with IMR ISI-ranked 2005: 0.364).


        +63. R. A. Nelson, Ali M. Kanso, and H. Paul LeBlanc III, Students' Taste for Pizza Reveals Top Marketing Ingredient: Promotional Products,” PPB: Promotional Products Business, the official publication of Promotional Products Association International (2007, July), 62-66. Cover article. Also online at


         +62. R. A. Nelson, Rick Ebel, and Saritha Kuruvilla, “2006 Distributor Sales: Another Year in the Fast Lane,” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2007, June), 58-79. Cover article. Also online at


        +61. R. A. Nelson and Rick Ebel, “Laws of Attraction: A New Study Reveals How Distributors and Suppliers Gain and Keep New Customers,” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2007, March), 57-62; also online at


        *▪60. Ali M. Kanso and R. A. Nelson, “Older and Bigger: Do Larger, More Established International Firms Use Standardized Advertising More Than Their Younger, Smaller Counterparts?” in special issue on “Integrated and International Marketing Communications for Small to Medium-sized Enterprises (SME’s)” guest edited by Dr. Demetris Vrontis, Journal of Marketing Communications 12,3 (2006, September), 147-164. Lead article.


         +59. R. A. Nelson, Rick Ebel, and Saritha Kuruvilla, “18 Billion Reasons for Remembering 2005: Study Finds Annual Distributor Sales Continue to Increase,” PPB: Promotional Products Business, the official business monthly of Promotional Products Association International (2006, June), 62-80. Cover article. Also online at$18%20billion.


         *▪58. Shih-Lun “Alex” Wang and R. A. Nelson, “The Effects of Identical Versus Varied Advertising and Publicity Messages on Consumer Response, Journal of Marketing Communications 12,2 (2006, June), 109-123; for more information:


         +57. R. A. Nelson, “Computer Genealogy Guide for Getting Started in Family History,” Le Baton Rouge (official quarterly of the Baton Rouge Genealogical and Historical Society) 26,1 (Winter 2006), 24-40.


        *▪56. Xiaoge Hu, Xigen Li, and R. A. Nelson, “The World Wide Web as a Vehicle for Advertising Movies to College Students: An Exploratory Study,” Journal of Website Promotion 1,3 (2005), 115-121.


        *▪55. Ali Kanso, H. Paul Leblanc, and R. A. Nelson, “Marketing More With Less? Lessons Learned on How Online Advertising Interacts With Magazine Advertising,” Journal of Website Promotion 1,3 (2005), 41-60.


        +▪54. R. A. Nelson, “Selected Leaders and Resources in E-Metrics: An Introduction,” Journal of Website Promotion 1,2 (2005), 111-117.


        *▪53. Ali Kanso and R. A. Nelson, “Internet and Magazine Advertising: Integrated Partnerships or Not?” Journal of Advertising Research 44,4 (2004, November-December), 317-326. Lead article.


        *▪51, +52. R. A. Nelson, The Bulgari Connection: A Novel Form of Product Placement” and “A Product Placement Resource Guide: Recommended Publications and Web Sites,” Journal of Promotion Management 10,1&2 (2004), 203-212 & 259-267.


        *▪50. Christopher Day, Xigen Li, and R. A. Nelson, “Effect of Music Downloading via the Internet on Music CD Purchase,” Business Research Yearbook: Global Business Perspectives, 11 (2004), 53-57.


        *49. R. A. Nelson, “Tracking Propaganda to the Source: Tools for Analyzing Media Bias,” Global Media Journal, 2(3), Fall 2003, in a special issue devoted to “Propaganda, Terrorism and Media” guest edited by Nancy Snow; available online at


        *48. Aimee Shelton and R. A. Nelson, “Management by Personality: A Realistic Approach to Solving Workplace Conflicts,” in Erdner Kaynak and Talha Harcar, editors, Succeeding in a Turbulent Global Marketplace: Changes, Developments, Challenges, and Creating Distinct Competencies. Proceedings of the International Management Development Association’s 12th Annual World Business Congress, Vancouver, British Columbia, Canada, 25-29 June 2003, 396-402.


      *▪47. R. A. Nelson, “Issue Advertising and ‘Deep Pockets’: Ethics and Reality,” Business Research Yearbook: Global Business Perspectives, 10 (2003), 872-876.


        *▪46. R. A. Nelson and Ali Kanso, “Today’s Promotional Products Industry: The Rise of a Powerful Marketing Communication Medium,” Journal of Promotion Management 8,1 (2002), 3-24.


        *▪45. Ali Kanso and R. A. Nelson, “Advertising Localization Overshadows Standardization,” Journal of Advertising Research 42,1 (January-February 2002), 79-89. An online copy is available from Questia at:


        *▪43-*▪44. R. A. Nelson, “Ethics and Social Issues in Business: An Updated Communication Perspective,” Journal of Global Competitiveness 9,1 (2001), 687-698; and subsequently republished after review in Competitiveness Review, 13,1 (2003), 66-74.


        *▪42. R. A. Nelson, “Business Ethics and Social Responsibility: Communicating in a Global Economy,” Business Research Yearbook: Global Business Perspectives, 6 (1999), 619-623.


      *▪41. Stephanie L. Jackson, J. Windhauser, and R. A. Nelson, “Nonprofit Involvement in Special Events: The 1996 Olympic Torch Relay and Capital Area United Way,” Business Research Yearbook: Global Business Perspectives, 6 (1999), 664-668.


        *40. John Mark King and R. A. Nelson, “Television News Dependency and Public Perceptions of the Environment in Baton Rouge, Louisiana,” International Business and Ecology Research Yearbook 1998, 149-154.


        *▪39. R. A. Nelson, “Political Communication and Public Affairs: Evolving Academic Disciplines,” Business Research Yearbook: Global Business Perspectives, 5 (1998), 762-766.


        *▪38. R. A. Nelson, “Allegations of Media Bias: Tools From Propaganda Analysis,” in Jerry Biberman and Abbass Alkhafaji, editors, Business Research Yearbook: Global Business Perspectives, 4 (1997), 757-761.


        +37. R. A. Nelson, “Grassroots Communication Efforts: Influencing Public Policy by Utilizing New Technologies,” Blueprint for Social Justice (Twomey Center for Peace through Justice, Loyola University, New Orleans) 49,2 (October 1995), 1-7.


        *▪36. R. A. Nelson, “Using New Technologies in International Communication: Building a More Public Relationship Between Developing Nations and the U.S.,” Business Research Yearbook: Global Business Perspectives, 2 (1995), 814-818.


        +35. R. A. Nelson, “Public Diplomacy: Opportunities for International Public Relations Activism,” PR Update (March 1995), 2, 5-7.


        *▪34. R. A. Nelson, “Issues Communication and Advocacy: Contemporary Ethical Challenges,” Public Relations Review 20,3 (Fall 1994), 225-231.


        +33. R. A. Nelson, “Public Relations: The Professionalism Dilemma,” PR Update (November 1994), 1-2, 6.


        *▪32. R. A. Nelson and Ali Kanso, “The Evolution of Specialty Advertising: An Effective Integrated Communication Vehicle,” Business Research Yearbook: Global Business Perspectives, 1 (1994), 98-104.


        *▪31. Charles A. Lubbers and R. A. Nelson, “An Assessment of the Public Relations Instruction in ACEJMC-Accredited Programs,” Business Research Yearbook: Global Business Perspectives, 1 (1994), 76-80.


        *30. A. Kanso and R. A. Nelson, “Before ‘Desert Storm’: A Comparison of 1980 Iraq-Iran War Coverage in Four American and Arab Newspapers,” Ecquid Novi: Journal for Journalism in Southern Africa/Tydskrif vir Joernalistiek in Suider-Afrika 14,1 (1993), 36-52. Ecquid Novi is an internationally recognized research journal affiliated with Southern African Communication Association, published twice a year by the Institute for Communication Research at Potchefstroom University. Here is what some leading academics have said about it: “Ecquid Novi ... rigorously referees submissions in relation to the paradigm in which they are written.” K. G. Tomaselli, Director and Professor, Centre for Cultural and Media Studies, University of Natal. “Located in one of the most vital and challenging centers of international and intercultural communication, Ecquid Novi is in a unique position to meet the intellectual and professional challenges of the field and to remain at the frontiers of knowledge and scholarship.” Hamid Mowlana, Professor and Director, International Communication Division, School of International Service, American University, Washington, DC, and former President, International Association of Mass Communication Research.


        *29. H. A. White, C. E. Oukrop, and R. A. Nelson, “Literature of Public Relations: Curriculum for a Unique Career,” Journalism Educator 46,4 (Winter 1992), 27-32.


        *28. J. L. Salvaggio and R. A. Nelson, “Marketplace vs. Public Utility Models for Developing Telecommunications and Information Industries,” in Brent D. Ruben and Leah Lievrouw, editors, Information and Behavior, Volume 3 (1990). New Brunswick, NJ and Oxford, England: Transaction Books, 257-270.


        +▪27. R. A. Nelson, “Bias Versus Fairness: The Social Utility of Issues Management,” Public Relations Review 16,1 (Spring 1990), 25-32. According to unsolicited letter from Robert L. Dilenschneider, then President and Chief Executive Officer of Hill & Knowlton, Inc., International Public Relations Counsel, “Your article in the current Public Relations Review is a great service. My congratulations.”


        *26. R. A. Nelson, “Sources for Archival Research on Film and Television Propaganda in the United States,” Film History: An International Journal 3,4 (1989), 333-340. Cited online in Fachinformation Filmwissenschaft.


        +25. J. T. Bowen and R. A. Nelson, “Image Communication: Integrating Hospitality Marketing and Public Relations,” Hospitality Education and Research Journal (Washington, DC) 13,3 (1989), 259-266.


        *24. R. A. Nelson, “Commercial Propaganda in the Silent Film: A Case Study of A Mormon Maid (1917),” Film History: An International Journal 1,2 (1987), 149-162. Cited online in Fachinformation Filmwissenschaft.


         +22 & +23. R. A. Nelson and R. L. Heath, “ A Systems Model for Corporate Issues Management,” Public Relations Quarterly 31,3 (Fall 1986), 20-24. Elements of the article are republished with commentary in “U of H Professors Create Corporate Matrix Triangle,” Corporate Public Issues and Their Management 12,4 (15 February 1987), 22-23.


         *21. R. A. Nelson, “Before Laurel: Oliver Hardy and the Vim Comedy Company, a Studio Biography,” in Bruce A. Austin, editor, Current Research in Film: Audiences, Economics and Law, Volume 2 (1986). Norwood, NJ: Ablex Publishing Company, 136-155.


        *▪20. R. L. Heath and R. A. Nelson, “Image and Issue Advertising: A Corporate and Public Policy Perspective,” Journal of Marketing 49,2 (Spring 1985), 58-68.


        *▪19. R. A. Nelson and R. L. Heath, “Corporate Public Relations and New Media Technology,” Public Relations Review 10,3 (Fall 1984), 27-38.


        *18. R. A. Nelson, “Mormons as Silent Cinema Villains: Propaganda and Entertainment,” Historical Journal of Film, Radio and Television (Oxford, England) 4,1 (March 1984), 3-14. Cited online in Fachinformation Filmwissenschaft.


        *17. R. A. Nelson, “Entering a Brave New World: The Impact of the New Information and Telecommunications Technologies,” Journal of the University Film and Video Association 35,4 (Fall 1983), 23-33.


        *16. R. L. Heath and R. A. Nelson, “An Exchange on Corporate Advertising: Typologies and Taxonomies,” Journal of Communication, “Colloquy section,” 33,4 (Autumn 1983), 114-118.


        *15. R. L. Heath and R. A. Nelson, “Image/Issue Advertising Tax Rules: Understanding the Corporate Rights,” Public Affairs Review 4 (1983), 94-101, 104-105.


        *14. R. A. Nelson, “‘High Flyer’ Movie Finance and the Silver Screen: The Rise and Fall of the National Film Corporation of America,” Film & History 13,4 (December 1983), 73-83, 93.


        *12 & +13. R. A. Nelson, “Stock Failures and Con Men: A Neglected Economic Aspect of America’s Early Motion Picture Industry,” Journal of Popular Film and Television 11,1 (Spring 1983), 12-23. Translated into French and republished as “Faillites frauduleuses et escroqueries à l’âge héroïque du cinéma américain” in FILMéchange (Paris) No. 41 (1988), 33-42.


        *11. R. A. Nelson, “Palm Trees, Public Relations, and Promoters: Boosting Southeast Florida as a Motion Picture Empire, 1910-1930,” Florida Historical Quarterly 61,4 (April 1983), 383-403.


        *10. R. A. Nelson, “Movie Mecca of the South: Jacksonville, Florida, as an Early Rival to Hollywood,” Journal of Popular Film and Television 8,3 (Fall 1980), 38-51.


         *9. T. W. Hoffer and R. A. Nelson, “Evolution of Docudrama on American Television Networks: A Content Analysis, 1966-1978,” Southern Speech Communication Journal 45,1 (Winter 1980), 149-163. For more on the topic see


         *8. T. W. Hoffer and R. A. Nelson, “Docudrama on American Television,” Journal of the University Film Association 30,2 (Spring 1978), 21-27. Republished as a book chapter, see above.


         *6 & +7. R. A. Nelson, “Florida: The Forgotten Film Capital,” Journal of the University Film Association 29,3 (Summer 1977), 9-21. Photo-reduced version republished in Classic Film Collector No. 60 (Fall 1978), 8-11.


         *3, *4, & *5. R. A. Nelson, “Germany and the German Film, 1930-1945: An Annotated Research Bibliography” published in three parts in Journal of the University Film Association--”Part I: Books, Dissertations, and Pamphlets,” 29,1 (Winter 1977), 45-66; “Part II: Articles and Periodicals,” 29,2 (Spring 1977), 67-80; and “Part III: Research Libraries, Archives, and Other Sources,” 30,1 (Winter 1978), 53-72.


         *2. R. A. Nelson, “From Antagonism to Acceptance: Mormons and the Silver Screen,” Dialogue: A Journal of Mormon Thought 10,3 (Spring 1977), 58-69. Useful online reference:


         *1. R. A. Nelson, “Utah Filmmakers of the Silent Screen,” Utah Historical Quarterly 43,1 (Winter 1975), 4-25. Useful online reference:


        Professional Reports and Monographs


        16.  R. A. Nelson and Richard G. Ebel, Promotional Products Affected by Recession: Still Tops $18.1 Billion -- The 2008 Estimate of U.S. Distributors’ Promotional Products Sales,  a 25-page research report based on original empirical research. Irving, TX: Promotional Products Association International Research Department, June 2009.


        15. R. A. Nelson and Richard G. Ebel, Promotional Products Establish New Record at $19.4 Billion: The 2007 Estimate of U.S. Distributors’ Promotional Products Sales, a 20-page research report based on original empirical research. Irving, TX: Promotional Products Association International Research Department, 26 June 2008; available in pdf format at


        14. R. A. Nelson and Richard G. Ebel, Business Gifts Survey: What do Buyers Say?, a 188-page research report based on original empirical research. Irving, TX: Promotional Products Association International Research Department, December 2007.


        13. R. A. Nelson and Richard G. Ebel, Top Buyers by Industry: Who Buys and Why?, a 46-page research report based on original empirical research. Irving, TX: Promotional Products Association International Research Department, December 2007.


        11-12. R. A. Nelson, Ali M. Kanso, and H. Paul LeBlanc III, Promotional Products—The Key Ingredient to Integrated Marketing: How Promotional Products, Print and Television Advertising Impact Consumer Perception, a 52-page research report based on original empirical research. Irving, TX: Promotional Products Association International Research Department, 2007; available for sale in pdf format at See also the news release “New Study Proves Adding Promotional Products Increases Favorability Ratings Toward Ads” issued by PPAI on 13 March 2007 at In addition to the longer report PPAI published a four page research brief summarizing practical findings taken from the larger study above. Irving, TX: Promotional Products Association International, December 2006; sold in pdf format as RS8036, with a free version on the PPAI website, See also the news release “New Study Proves Promotional Products are the Key Ingredient to Integrated Marketing” issued by PPAI on 18 December 2006 at


        9-10. R. A. Nelson and Rick Ebel, How Promotional Product Distributors Go to Market and How Promotional Product Suppliers Go to Market, two depth research reports based on original survey research targeted to practitioners. Irving, TX: Promotional Products Association International Research Department, 2007.


       8. R. A. Nelson and Richard G. Ebel, Industry Growth Establishes New Highpoint: Survey 2006 – The Annual Estimate of Distributors Sales, a 26-page research report based on original empirical research. Irving, TX: Promotional Products Association International Research Department, 2007; available in pdf format at


        7. R. A. Nelson, Nelson’s Practical Guide to Starting, Writing, and Completing a Master’s Thesis (With Emphasis on Mass Communication Students), September 2003, version 10.0; available online:


        6. R. A. Nelson, compiler, “Comprehensive Index with Bibliographical Notes to Mackie, S. J. A Descriptive and Historical Account of Folkestone and its Neighbourhood with Gleanings from the Municipal Records, Reprinted from the “Folkestone Express”. 2nd edition. Folkestone, Kent, England: Printed and Published by J. English, 1883,” version 1.0, August 2003, available at the Folkestone Families website; and on my personal website.


         5. R. A. Nelson, Florida’s Film Industry Growth: A Short History and Analysis of Implications for Postsecondary Education. A consulting study prepared for the Florida Postsecondary Education Planning Commission. Tallahassee: State of Florida, Department of Education, 29 December 1986; 114 pages.


         4. R. A. Nelson, one of 13 Journal of the University Film Association editorial staff co-compilers, of Timothy J. Lyons, editor, The Core American Films. Carbondale, IL: University Film Association, March 1981; 31 pages.


         3. J. K. Mayo and R. A. Nelson, “Managing Broadcast Education: Lessons from the Children’s Television Workshop,” 51-page chapter in Arthur Melmed, editor, The Organization and Management of Educational Distance Media Systems: Some New Directions. Palo Alto, CA: EDUTEL Communications and Development, Inc., for UNESCO, June 1979.


         2. S. Johnson and R. A. Nelson, compilers, Guide to Arts- and Communications-Related Jobs in Florida State Government. Tallahassee: Fine Arts Council of Florida, February 1978; 47 pages.


         1. R. A. Nelson, “Marketing the Fine Arts: A Specific Proposal for the Fine Arts Council of Florida,” Tallahassee: Fine Arts Council of Florida, 21 January 1978; 23 page consulting report.


        Named Collections


         2. Richard Alan Nelson Florida Film and Television Collection, Strozier Library Special Collections, Florida State University, Tallahassee, Florida. Accessioned, with collection directory listing. See


         1. Richard Alan Nelson Mormon and Utah Film and Television Collection, Communications Archives, Harold B. Lee Library, Brigham Young University, Provo, Utah. MSS 1928, accessioned, with collection directory listing. See Also housed at BYU is the following unpublished study: R. A. Nelson, “The History of Utah Film: An Introductory Essay” (1973, 61 pages, PN 1993.5 .U785 N46x 1973; online information:


Grants and Proposals


    20. R. A. Nelson (principal investigator) with Ali M. Kanso and H. Paul LeBlanc (co-investigators) were awarded a grant of $18,800 to design and complete an “Empirical Research Study Comparing the Effectiveness of Promotional Products to Advertising” by the Promotional Products Association International (PPAI), September 2006-February 2007. Resulted in a published report, a research brief, and several other publications.


    19.  R. A. Nelson, awarded competitive C-SPAN video purchase grant of $214, March 2004. These tapes deal with ethics, public relations, and political communication and will be shared with other faculty.


    18. Judith Sylvester (as principal investigator) and R. A. Nelson (co-author) wrote a proposal that won approval to bring the Manship School a $75,000 investment in “A Portable Computer and Digital Camera System to Improve Undergraduate Education and Outreach.” These funds came through the enhancement program run by the Louisiana State Board of Regents, 2000.


    17. R. A. Nelson wrote letter of agreement for cooperative efforts between the University of Namibia and Manship School, endorsed by LSU and signed by Dr. Peter Katjavivi, Vice Chancellor of University of Namibia and Dean Jack Hamilton, December 1999.


    16. R. A. Nelson wrote proposal to host a minimum of 20 mid-career African men and women, under the auspices of the Africa Regional Internship Program (ARIP) of the U.S. Information Agency. While not funded, the LSU Director of the Office of International Programs said it was a very well-written proposal that could serve as the basis for future requests.


    15. R. A. Nelson received a $300 grant from Haworth Press which was given to the Manship School to underwrite various mailings and other costs associated with my editorship of Journal of Promotion Management, Fall 1999.


    13-14. R. A. Nelson wrote grant proposal which resulted in $1,000 award from the Reader’s Digest Foundation’s Travel/Research Grants program to help fund student journalists to pursue special projects and newsworthy stories beyond the local campus community, October 1997; follow-up grant for $1,500 approved for 1998-99.


    12. Leonard Hochberg and R. A. Nelson wrote “A Proposal to Bring a Senior European Official to Louisiana State University.” Fulbright Scholar-in-Residence Program, United States Information Agency. Amount to be determined. Written November 1996, Proposal accepted by agency, but USIA unable to secure an appropriate official for 1997.


    9-11. Louis A. Day and R. A. Nelson, principal investigators, wrote several successful grant proposals to bring international students to the Manship School under U.S. Government auspices (via contacts with IREX and Open Society Foundation), including students from Albania, Armenia, Moldova, Russia, and Uzbekistan, 1995-1998.


     8. R. A. Nelson supervised the packaging of a series of grant proposals emerging from the Manship School by faculty, including LSU Summer Research Stipends, LSU Teaching Innovation Awards, Louisiana LEQSF (8-G) Educational Grants, internal Research Professorship Awards, and other initiatives, 1994-1998.


     7. R. A. Nelson competitively selected by the Cable-Satellite Public Affairs Network (C-SPAN), Washington, DC, for a $350 videotape purchase grant at the Purdue University C-SPAN Archives, January 1993.


     6. R. A. Nelson competitively selected for a Kansas State University Bureau of General Research (BGR) research grant of $1,000 ($700 travel and $300 for a student assistant), October 1989.


     5. R. A. Nelson prepared proposal for a $4,260 National Association of Broadcasters’ Grant for Research in Broadcasting, 25 January 1989.


     4. R. A. Nelson competitively selected for one of twenty 1988-1989 University of Houston faculty development research leaves, Spring 1989. Subject: “The Repeal of the Fairness Doctrine and National Telecommunications Policy: Has the Public Interest Been Served?” Resulted in Broadcast Education Association paper presentation and panel, listed below, and ongoing research.


     3. R. A. Nelson received a $3,000 honorarium for funded external research, Florida Endowment for the Humanities, 1986. Subject: “Film and Television Production in Florida.”


     2. R. A. Nelson prepared American Film Institute/National Endowment for the Arts Grant Proposal for Florida Photographic Archives, 1978.


     1. R. A. Nelson competitively selected a Florida State University Fellow with a $3,600 unrestricted grant, 1977-1978.



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